Brand Design process
The competition brief asks to create a new brand for the Wells Co. new artisan brewery, pub, restaurant and meeting area in Bedford. The final design was a versatile shape where the b and the p were merged to design a point, like the roundabout where the brewery will be built.
![](https://i0.wp.com/www.albertosparkdesign.com/wp-content/uploads/2020/05/BrewPoint-01-Sketch.jpg?resize=1024%2C614&ssl=1)
![](https://i0.wp.com/www.albertosparkdesign.com/wp-content/uploads/2020/05/BrewPoint-02-Keys.jpg?resize=1024%2C614&ssl=1)