My approach to design is a collaborative journey, undertaken together with my clients. Each step is carefully planned to ensure our strategic decisions align with the project’s objectives.
1 – The brief
The initial phase is crucial for understanding and in-depth analysis. Before our meeting, I engage in a preliminary discovery phase to familiarise myself with your company and the industry. This will allow us to make the most of our first encounter, during which we will explore the core values of your business. Together, we will clearly define the project’s objectives, deadlines, and budget, laying the foundation for a successful process.
2 – Research & Solutions
Using the brief as a guide, I will conduct thorough market research, assessing key competitors, trends, and relevant styles. During this phase, I will actively involve you in the idea development process, ensuring that the solutions align with your expectations. The best proposals will be compared against the brief to evaluate their coherence and effectiveness. Each solution will come with a detailed explanation, highlighting the rationale behind the design choices. After receiving your feedback and making any necessary adjustments, we will move on to the next step.
3 – Development
Once the most effective solution has been chosen, we will work together on any necessary refinements, polishing the layouts to ensure the final result perfectly matches your needs. This process will include iterative revisions and testing, based on your continuous feedback, to ensure every detail is perfected. The final layout will be approved by you before we proceed to the project’s conclusion.
4 – Finishing & Delivery
The final stage is the most satisfying: seeing the client happy with the completed project. I will provide you with all the necessary files, ready for print according to technical specifications, and for digital use across web, social media, and marketing collateral. I strongly believe in building long-lasting relationships, and once the project is launched, we will stay in touch to monitor its long-term effectiveness and identify further development opportunities to help grow your business.
Don’t hesitate to reach out!
Got a project in mind? Need a quote or some expert advice? Whether it's a quick question or a big idea, I’m here to help bring your vision to life. Let's create something amazing together!
