Graphic Design, Branding, Editorial

Art@mode process

Harmony, passion and a challenge.

At the end of October, in full lockdown, I received a message from Cinzia, she asked me to create a website for her Art@mode school.
I remained a bit on my own because I had not worked on a website for more than six years, but I accepted the assignment with reservation.

A few days later we spoke by video call and I was overwhelmed by Cinzia’s enthusiasm and positive attitude, even during the lockdown period.

So much so that I accepted and together we immediately realized, that first of all there was to create an image consistent with the spirit of Art@mode.

School, work and creative container.

The main activity of Art@mode is the teaching of the fashion system through professional pluriennial courses and short courses, of technique and creativity open to all.

Inside the school, there are two containers Art-Lab (Fashion laboratory) and Concept_Box, space where the different arts meet and create synergies such as “Vestiti d’Artista”, a fashion line of unique garments (visit).

Hence the intuition of using the symbol most used by many creatives, the simplest symbol that communicates creativity, lighting: the modified light bulb.

Thus was born the Art@mode light bulb composed of a pin and a mannequin, inside the bulb, defined by a tape measure, the basement is a spool of thread and needle.

The “Splat” of colours, so-called as the sound of colours thrown on a canvas, represents three characteristics that distinguish the world of the Fashion system: illuminating yellow like the light of ideas that suddenly turn on energetic and solar, crimson red like creativity and the intense passion for fashion and finally resilient green, which is a vision of the future, hope in the students.


The surprise.

The nomination for “Annual 2021”, I open my inbox and find this news that excites me and recharges my energies, after a long hard year.

Thanks to Art@mode for involving me in this wonderful adventure, now follow the links below and support Art@mode in Branding and Graphics with your vote.