Objective
Create a recognisable brand identity
to attract young people, particularly recent high
school graduates interested in specialised fashion
techniques. The project included brand development,
a website, social media presence, and marketing
collateral (print and digital ads).
Execution
Brand Identity: Designed a modern logo, youthful
colour palette, and contemporary typography.
Website: Developed a fresh, smooth, and userfriendly
site to showcase Art@mode’s offerings.
Social Media: Launched Instagram, TikTok, and
Facebook profiles with engaging, trendy content.
Marketing Collateral
Print Ads: Created brochures, flyers, and posters for
schools and events.
Digital Ads: Designed eye-catching ads for social
media and websites.
Outcome
The project established a strong brand that resonated
with the target audience, positioning Art@mode as a
top choice for fashion education.
Visit the website: www.artetmode.it
The design journey
To give greater visibility to my teaching philosophy, I created Art@mode its recognizable brand dedicated to a young audience: recent graduates or professionals who want to delve deeper into specific techniques.
In addition to the objective described, we also considered an adult audience of fashion enthusiasts, interested in developing skills in the sector of tailoring techniques.
Instead, for Art_Lab we designed a true SubBrand dedicated to B2C aimed at creative innovation in the fashion field.
An example is “Vestiti d’Artista”, presented at the “Salone del Libro” in Milan, a success for eco-sustainable clothes in a single model intended for television and entertainment personalities.
The brand’s design is inspired by the coloured light bulb (symbol of brilliant creativity) made up of objects from the world of fashion: the mannequin, the spool of thread and the tape measure to refine the shape.
The “splat colours” are the light when turned on, and we have defined them as yellow, red and green:
- Yellow is the light of ideas that suddenly light up vibrantly
- Crimson Red is creativity and intense passion for fashion and the fashion system
- Green, the resilient, is a vision of the future and hope for the students who want to share their education with Artetmode.
Art_Lab Sub-brand
