re-Branding Brief
Brand design for Artetmode, a professional Fashion design school and creative space
Art@mode is a private school that offers three-year and two-year professional courses in the fashion industry, mainly directed to fashion designers, tailors and model makers.
Fashion Designer Cinzia Sassone, a couple of years ago, embarked on relaunching and innovating the school’s image and popularity by creating a creative box, that can be described with the following words: “school of fashion and creative space”. Furthermore, within the school container, in addition to cultural, creative and artistic initiatives, an innovative laboratory of unique product has been created: Art_Lab.
To give greater visibility to its teaching philosophy, Art@mode has created its own recognizable brand that captures a young audience: recent graduates or professionals who want to deepen specific artisan techniques.
In addition to the objective described, an adult audience of fashion enthusiasts, interested in developing skills in the tailoring techniques sector, should also be considered. In this regard, short courses are active on specific topics and open to all.
Through the Art_Lab work laboratory, there are collateral activities aimed at creative innovation in the field of fashion.
“Vestiti d’Artista”, presented at the “Salone del Libro” in Milan, is a success for eco-sustainable clothes in a single model intended for television and show business personalities.
Design
The brand’s design was inspired by the coloured light bulb (symbol of brilliant creativity) made up of objects from the fashion world: the mannequin, the spool of thread and the measuring tape to refine the shape.
The “splat colours” are the light at the ignition, and we have defined them in yellow, red and green.
Illuminating yellow is the light of ideas that suddenly light up vibrant, crimson red is creativity and intense passion for fashion and the fashion system and finally resilient green, green which is a vision of the future and hope in students who want to share their training with us with strength and positivity.
Splat
It is inspired by what you see in your eyes after turning on a light bulb and closing your eyelids, we called it Splat: like the sound that colour makes on an artist’s canvas.
