A celebration of Italian culture
Objective
To design a visual identity that reflects the spirit of the “Bella Ciao!” celebration, resonating with the themes of freedom, resistance, and Italian cultural pride.
Key Requirements
Cultural Authenticity: The brand must embody Italian identity without resorting to clichés. Focus on gestures as a unique and recognisable element of Italian culture, symbolizing communication, expression, and unity.
Visual Elements
Visual Design: Create a visual that combines the Italian flag colours with a gesture-based motif, symbolising unity and resistance.
Tone and Style: The brand should evoke a sense of pride, freedom, and celebration. Maintain a modern, clean design that honours the historical significance of “Bella Ciao!” while appealing to a contemporary audience.
Color Palette: Incorporate the colours of the Italian flag (green, white, red). Utilize Savoy Blue, a colour associated with Italian national pride, particularly in sports.
Typography: Use a sans-serif font inspired by post-war Italian design, particularly Olivetti. The font should be bold, orderly, and highly readable, even in small formats.
Supporting Visuals: Include minimalist representations of Italian gestures, used as decorative patterns or borders. banners and roller banner
Invite and Calendar
Design a compact yet visually impactful invite leaflet and calendar brochure.
that highlights key events, ensuring clarity and readability.
Programme book
See the calendar pdf in action
Bella Ciao! promotional video by Ella
Gesture dictionary
Brand on work
